Soring hurts more than Tennessee Walking Horses

Tuesday's Horse

Cruel Practice Damages Entire Equine Industry’s Image

Tennessee Walking Horses competing with stacks. Tennessee Walking Horses competing with stacks and chains.

Branding is not just for public figures or businesses.

We all have a brand.

What we say and do, how we appear to others, what people remember about us, identifies us and is our own personal brand.

Committing cruelty against animals can brand a person, an industry and even a country.

Animal cruelty creates a stigma that once etched in the public’s mind takes a great deal of change and hard work to remove, if it ever really goes away entirely.

A case in point is the act of horse soring.

Soring is the practice of inflicting pain to legs and hooves so excruciating that a horse snatches his legs up in an exaggerated, high-stepping gait prized in competitions. The more people learn about about the practice of horse soring the more appalled they become.

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