Cruel Practice Damages Entire Equine Industry’s Image
Branding is not just for public figures or businesses.
We all have a brand.
What we say and do, how we appear to others, what people remember about us, identifies us and is our own personal brand.
Committing cruelty against animals can brand a person, an industry and even a country.
Animal cruelty creates a stigma that once etched in the public’s mind takes a great deal of change and hard work to remove, if it ever really goes away entirely.
A case in point is the act of horse soring.
Soring is the practice of inflicting pain to legs and hooves so excruciating that a horse snatches his legs up in an exaggerated, high-stepping gait prized in competitions. The more people learn about about the practice of horse soring the more appalled they become.
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